Anyone who does marketing for their company knows how important it is to keep your marketing efforts fresh and relevant to your target market. One of the most popular ways to market to your audience is to do video marketing.

Importance of video marketing

Utilizing video in marketing is gaining lots of attention from organizations of all sizes, including small and entrepreneurial businesses.

Renderforest Survey found that videos helped businesses grow:

  • Brand awareness increased by 70
  • 51% more traffic
  • Sales increased by 34%

The results are quite impressive. It's amazing.

Their popularity lies in their ease of connecting with potential customers and customers on various platforms. Smaller businesses increasingly utilize videos to draw, convert and keep new customers, with tremendous results.

Here are some great tips for using video in your marketing plan.


Tip #1: Confidence 

Be confident during your video. Your customers will see you as an ambassador for the product, which means you should exhibit full confidence in its capabilities and value. Practice your presentation a few times to build the right experience and interest for your potential customers. Even if you're using influencers for your videos, make sure they present your brand proudly and cause it to be convincing to your target customers.

Tip #2: Testimonies from your customers

Try using your customers in your video. It will give people the idea that you are not full of hot air. While it may be difficult to convince someone that the people in your video are fans of you and your products, it comes across better than always doing videos alone.

Tip #3: Tell them what your product/brand is about

If you offer products to your customers, the best way to give them an idea of what you do is to create a video documenting the different steps you need to take to utilize the product. You should be able to describe all the features of your product and inform them why this product is for them.

Tip #4: Advertising your videos

Some of the most effective ways to gain an audience for your videos will be by using ads on social media or QR codes to direct people to your videos. People who see these advertisements will already have the means (and likely the time) to watch the video. If they like it, they can instantly share the link with a friend, giving your business's video yet more exposure!

Tip #5: Run a whole campaign of videos

While a single video can do a great job, a series of videos keeps viewers coming back for more. Have each new video pick up from where the last left off, and you'll find people return to your site to see what's coming next, and they might even buy while they wait.

Tip #6: User-generated content

Ask your customers to create their videos. You could, for instance, organize a contest and ask customers to film themselves while they use your products. Reward the best videos with an interesting prize and use the submitted videos as promotional material for your social media marketing campaign and your website.

Tip #7: Strategize a whole video marketing campaign

To supercharge your video marketing efforts, consider running a video marketing campaign. With a video marketing campaign, you will offer daily videos posted on your website and video sites such as YouTube. Do not forget to share your videos with your customers using email and social media.


If the video you share on social media is quirky and captivating, users will be able to share the video with their friends. People will share videos from brands with their acquaintances if they feel the video is engaging and unique to other videos from a brand they've seen previously. It can boost traffic to your site!

Using video in your marketing strategy is a smart idea, and it's popular. You can keep your marketing relevant and fresh by using live video to reach your buyers. Take the tips in this article and use them to make sure that you can smartly use video marketing for your business.