Digital Marketing is a term used for the marketing of products or services. Either by using digital technologies mainly through the internet to display advertising and any other digital medium. It uses traditional marketing strategies but focuses heavily on targeting the right audience. Mobile phones are a source of digital technology too.

People use digital marketing to promote products & services to customers using digital distribution & social media channels. This strategy helps reach consumers in a timely, relevant, personal and cost-effective matter.

Topics Covered: The modules covered consist of Digital marketing disciplines, Digital Marketing strategies, Digital Marketing campaigns, Digital Marketing techniques, digital marketing concepts, digital marketing online, whilst gaining all the necessary Digital Marketing skills.

Social media marketing (SMM) is the use of social media platforms for influencers or businesses to connect with targeted audiences to build a brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analysing your results, and running social media advertisements.

Social media Marketing (SMM) is the use of social media platforms so that influencers or businesses are able to connect with their targeted audiences. Using SMM helps build a brand, increase sales and drive website traffic. This consists of publishing great content, listening to and engaging with your followers, analysing your results and running social media advertisements. This business strategy is done to create a bigger picture for your brand.

This course embeds you with the knowledge and resources to start building a complete social media marketing strategy. Helping you learn consumer insights to final justification metrics.

Topics Covered: The modules covered consist of social media platforms, social media strategy, social media campaigns, social media advertising, Facebook Ads, Facebook, social media analytics and gaining the fundamentals of social media skills.

Search Engine Optimisation (SEO) is the practice of augmenting both the quality and quantity of traffic diverted to your website. Using organic search results on search engines is about bringing in visitors to your site who are searching for specific products or services which you have to sell. You will start to increase your rank when you have generated more traffic to the website. The ranking of search platforms like Google will place your website higher.

SEO has changed really significantly since search engines today bring in more of a contextual approach to keywords rather than a literal one. Beyond metadata, this course teaches learners to understand and analyse websites to create relevant content, utilise paid ads, format their web structure, understand the breadcrumbs of backlinks and much more.

Topics Covered: The modules covered consist of Google Analytics works, optimising web ranking using SEO tools. Google Ads, Google AdWords online, advertising, search marketing strategy, marketing from SEO, organic search marketing and analytics tool.

YouTube Marketing is practising promoting business and products on YouTube's platform. Uploading valuable videos content on a company's YouTube channel or by using YouTube ads embedded into the content created. YouTube Marketing is often overlooked by social media marketers, however, it provides countless marketing opportunities for a business. It has over two billion logged-in monthly users globally. Not to mention it ranks as the largest search engine platform next to google.

Topics Covered: The modules covered consist of Affiliate marketing, content marketing, Internet marketing, app marketing, mobile marketing, inbound marketing, Marketing Strategy, Search Marketing, Google Analytics, email marketing campaigns and video

Video production is the process of creating a video. This production process includes various steps, which can be categorized in these three stages. 1. Pre-production Stage (Idea development and script writing) 2. Production Stage (Actual shooting/recording the finalised script) 3. Post-Production Stage (Video editing and Rendering the project)

Topics Covered: Camera operation, Setting up equipment, Recording techniques, Lighting, Sound, Software training, Editing and Rendering.