Social Media Marketing Training

Social Media Marketing Training with Work Placement

Social media marketing (SMM) is the use of social media platforms for influencers or businesses to connect with targeted audiences to build a brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analysing your results, and driving online advertising.

The course also gives you the knowledge and resources to build a complete social media marketing strategy for your digital channel – from consumer insights to final justification metrics.

Course: Social Media Marketing Training

Duration: 60 hours (2 Months)

Days: Flexible, self-paced learning

Delivery Method: Classroom & online options available

Fee: Call for more information (Govt. funding options available)

Content: Social Media Marketing, Social Media Content, Marketing Tools, Email Marketing, Content Marketing Strategy, Social Media Presence and Social Media Advertising.

Who Uses Social Media Marketing?

From Businesses to Vloggers, social media marketing provides them with a platform to engage with their customers or audiences. Strategies used to attract customers and audiences differ between Marketing Professionals but the objective remains the same, which is to grow brand presence and awareness in pursuit of new customers, audiences or users through SMM digital marketing skills.

SMM has closed much of the gap between large, medium, and small companies because it avails each level with many of the same resources. While big companies have access to larger budgets, they will be able to spend more on paid ads and advanced software. Social media marketing gives SMBs (Small to Midsize Business) more opportunities to compete, improve brand awareness, and build an audience with the right marketing tools and relevant content.

Objectives of Social Media Marketing:

  • Increase brand recognition and loyalty
  • Improve customer insights
  • Influence behaviour, opinions and attitudes
  • Create awareness
  • Enhance customer experience
  • Increase inbound traffic
  • Information gathering

Essential Elements of Social Media Marketing:

  • Content creation and outreach
  • Identify goals
  • Set marketing objectives
  • Identify ideal customers
  • Research competition
  • Choose channels and tactics
  • Create content strategy
  • Assign roles
  • Social research

Content Planning:

  • Understand how your ideal customer moves from awareness to conversion
  • Identify KPI (Key Performance Indicators)
  • Choose the right social networks to engage your audience
  • Research content topics
  • Planning content calendar
  • Build trust through consistent engagement
  • Measure progress and adjust course

Our Social Media Marketing Certification:

OOur social media marketing course has been independently endorsed by the CPD certification services to ensure the quality and standards. These certifications will enable you to apply for social media marketing jobs, find freelance work, or use your new social media skills in the business workplace.

By the end of the course, you‘ll be able to:

  • Describe a social media strategy and its components
  • Identify a target audience and how to reach them using content strategies
  • Describe the difference between paid and organic reach
  • Evaluate appropriate metrics for a successful campaign
  • Explain the role of timelines in a social media marketing campaign
  • Produce a strategy and sample content for a social media marketing campaign
  • Create an excellent social media strategy of your own
  • Create social media campaign strategies that have great results
  • Engage audiences through social media tools through various types of content
  • Increase engagement with your target market across social media platforms
  • Set effective SMART objectives, which are aligned with your business goals
  • Explain how a social media strategy will improve your performance
  • Get started with writing your own social media strategy
  • Develop your own social media content strategy and plan
  • Managing the customer service demands on a social media channels
  • Understand influencer marketing through social media platforms
  • Gather useful data, analyse and turn into actionable insights
  • Create a social media strategy, from setting goals, creating content to measuring results using metrics

This course is being delivered by social media marketing experts with years of digital marketing experience. During the social media marketing online course, you’ll learn about different social media platforms, marketing tools, content formats, social metrics and analytical insights. You will also learn how to set goals and KPIs using the SMART Objective Framework to ensure your social media campaign goals are Specific, Measurable, Achievable, Relevant, and Time-bound. You’ll be able to identify the best platforms to reach your audience and the type of content you should publish in order to drive social engagement. You will understand how to set up a simple yet powerful marketing strategy for your business online, and build a social media schedule with a plan and goal so that you carry your marketing through to its desired objective.

Topics Covered In Social Media Marketing Course:

  • Understanding social media marketing
  • Social media marketing platforms
  • Social media content and posting ideas
  • Creating a social media post
  • Building a social media marketing plan
  • Social media marketing
  • Creating social media images
  • Creating your social media profile image
  • Editing your images with adobe
  • Blogging for business - copywriting for blogs and articles
  • Blogging - writing your copy
  • Email marketing - building your email list
  • Email copywriting
  • Email analytics - automation - maintenance
  • YouTube channel setup
  • YouTube video launch strategy
  • Mastering video lighting and subject composition
  • On camera presence - getting comfortable in front of a camera
  • Writing a promotional script for your video
  • Video and audio editing using adobe premiere pro and adobe audition
  • Vlogging style video production
  • Instagram marketing
  • Facebook marketing
  • LinkedIn marketing
  • Quora marketing
  • Pinterest marketing
  • Video blogging with YouTube

Who is the Social Media Marketing course for?

This course is designed for people who have digital skills but would like to build confidence in using digital technology in the business workplace. This may include those studying for A-levels, those who have a degree, or those who want to improve their career prospects in digital marketing to become a Social Media Manager.

  • Beginners who are new to digital marketing sector.
  • Digital marketers who want to up skill themselves.
  • Employees who use social media in the workplace.
  • Business owners and freelancers who want to expose themselves to more clients.
  • Individuals and business owners who want to drive more traffic to their website or blog.

Join our online social media course to learn how and why social networks are transforming business, culture and communication. Master how to plan and launch a successful social media marketing campaign. Social media marketing an important business strategy to engage with your audience. During the social media marketing course, you’ll learn skills such as how to design and launch successful social media marketing campaigns. You will also gain knowledge about the different factors that drive social media marketing. You will be covering topics such as understanding Social Media Marketing Tools, Email marketing, YouTube channel setup, Instagram marketing, Facebook marketing, LinkedIn marketing, Quora marketing, Pinterest marketing and Video blogging with YouTube. You will be introduced to key digital marketing knowledge about copyright and social media policies but more importantly, develop skills in an online presence to create a successful social media strategy, content and campaigns. In addition to strategy and campaigns, you’ll learn how to measure your results.

Why KBM?

We are an advertising agency offering a wide array of services including graphic design, web development, social media marketing and search engine optimisation services.

KBM has vast experience of digital skills training in the UK and Europe.

  • 1000+ learners trained with Erasmus+ funding for Digital Inclusion training program
  • 1500+ learners trained with Facebook funding for Digital Skills training program
  • 100+ learners trained with PSDF funding for Skills for Jobs training program
  • 250+ learners trained with BT funding for Skills for Tomorrow training program
  • 125+ learners trained with Google funding for Make it Click training program

We are specialists in preparing candidates for any level of digital marketing roles. Our strong links with top employers make it easier for us to place candidates into jobs straight after their training. Gearing them up with all the practical skills and technical skill necessary. In 2020, we successfully placed 819 candidates in jobs. With our marketing capabilities, you could be the next one.

Services Include:

  • One-to-one training sessions with digital skills professional
  • 100% practical hands-on training
  • Guaranteed work placement
  • Hands on training using various software, practices, exercises and case studies
  • Train by running real marketing campaigns
  • Regular performance reviews to identify learning gaps
  • Regular job market awareness sessions
  • Professional CV writing support
  • Interview preparation
  • References to employers
  • Post training support

Don’t miss this excellent opportunity to join the best Social Media Marketing course with work experience. Start your Social Media Marketing career today and stay ahead in the digital transformation.

Enquire now to find out more!

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KBM is a perfect place to start if you are new to Digital Marketing. Tutors share some of the valuable information. I learned a lot about SEO, YouTube Marketing, Facebook Marketing, Google Adwords and Google Analytics.

Mihaela Dobrin

I've learned a lot from this course although it took time for me to finish because there is so much information presented in this course. The tutors are amazing they give very detailed explanation of all the topics and show you the step by step procedure to make sure you understand it. Thanks KBM and more power to you!

Hassan Ali

KBM is the best decision i took to utilise theoretical knowledge with practical experience. Highly Recommended!

Keti Traycheva

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In 2020, we are proud to have created dozens of effective digital marketing strategies for businesses globally, and delivered thousands of trainings across our portfolio of training programmes.