Social Media Marketing Training

What is Social Media Marketing

Social media marketing (SMM) is the use of social media platforms for influencers or businesses to connect with targeted audiences to build a brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analysing your results, and running social media advertisements.

The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics.

Hours: 110

Duration: 8 Weeks

Days: 2 Days a week

Delivery Method: Classroom & Online options available

Fee: Call for more information (Govt. funding options available)

Who Uses Social Media Marketing?

From Businesses to Vloggers, social media marketing provides them with a platform to engage with their customers or audiences. Strategies used to attract customers and audiences differ from each but the objective remains the same, which is to grow brand presence and awareness in pursuit of new customers or audiences.

SMM have closed much of the gap between large, medium, and small companies because it avails each level with many of the same resources. While big companies with larger budgets will be able to spend more on paid ads and advanced software, social media marketing gives SMBs (Small to Midsize Business) more opportunities to compete, improve brand awareness, and build an audience.

Objectives of Social Media Marketing:

  • Increase brand recognition and loyalty
  • Improve customer insights
  • Influence behaviour, opinions and attitudes
  • Create awareness
  • Enhance customer experience
  • Increase inbound traffic
  • Information gathering

Essential Elements of Social Media Marketing:

  • Content creation and outreach
  • Identify goals
  • Set marketing objectives
  • Identify ideal customers
  • Research competition
  • Choose channels and tactics
  • Create content strategy
  • Assign roles
  • Social research

Content Planning:

  • Understand how your ideal customer moves from awareness to conversion
  • Identify KPI (Key Performance Indicators)
  • Choose the right social networks to engage your audience
  • Research content topics
  • Planning content calendar
  • Build trust through consistent engagement
  • Measure progress and adjust course

Enquire now to find out more!

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In 2020, we are proud to have created dozens of effective digital marketing strategies for businesses globally, and delivered thousands of trainings across our portfolio of training programmes.

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