Search Engine Optimization Practical Training

What is Search Engine Optimization

Search Engine Optimization (SEO) is the practice of augmenting both quality and quantity of traffic diverted to your website by the use of organic search results on search engines. In simple terms, it is about attracting visitors who are searching for specific products or services which you have to sell, by making you rank high on their search.

SEO has evolved significantly as search engines today take a contextual rather than a literal approach to keywords. Beyond metadata, this course teaches users to understand and analyse websites, creation of relevant content, utilise paid ads efficiently, formatting their web structure, understand breadcrumbs, backlinks and much more.

Hours: 120

Duration: 2 Months

Days: 2 Days a week

Delivery Method: Classroom & Online options available

Fee: Call for more information (Govt. funding options available)

Why Use SEO?

Organic search is often the primary source of website traffic as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement. High-quality SEO leverages new opportunities for brands to, not just be discovered, but to shine.

Implementing strong, quality SEO on a brand’s website and digital properties is always going to be beneficial to that brand and its marketing efforts. It’s considered a “new age” marketing technique, but it’s critical to a brand’s web presence in this day and age, especially as available data and rivalling competition continue to increase and grow.

Objectives of SEO:

  • Drive quality traffic to your websites
  • Helps audience find your site
  • Build your brand
  • Generate more leads, sales and market share
  • Improve effectiveness of Digital Marketing
  • Boosts credibility and authority
  • Improve user experience

Essential Elements of SEO:

  • Learn About Keywords
  • Make Your Website Mobile-Friendly
  • Check The URL Structure
  • Enable Breadcrumbs
  • Gather Backlinks

Syllabus Content:

  • Background about search engines optimization
  • The importance of SEO for any website
  • Keyword research techniques and tools
  • Writing great title and meta tags
  • Developing great content
  • How to build effective links to your site
  • The power of blogging
  • Understanding local search.
  • Google Day (Proper use of AdWords, Analytics, Webmaster Tools, Google+)

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