Search Engine Optimisation

What is Search Engine Optimisation

Search Engine Optimisation (SEO) is the practice of augmenting both quality and quantity of traffic diverted to your website by the use of organic search results on search engines. In simple terms, it is about attracting visitors who are searching for specific products or services which you have to sell, by making you rank high on their search on platforms like Google.

SEO has evolved significantly as search engines today take a contextual rather than a literal approach to keywords. Beyond metadata, this course teaches users to understand and analyse websites, creation of relevant content, utilise paid ads efficiently, formatting their web structure, understand breadcrumbs, backlinks and much more.

Course: Search Engine Optimisation (SEO) Training

Duration: 60 hours (2 Months)

Days: Flexible, self-paced learning

Delivery Method: Classroom & online options available

Fee: Call for more information (Govt. funding options available)

Content: Search Engine Algorithms, SEO Tools, SEO Strategy, Link Building, Organic Search Traffic, Content Marketing Strategy, SEO Copywriting Training, Keyword Research Training.

Why Use SEO?

Organic search is often the primary source of website traffic as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement. High-quality SEO leverages new opportunities for brands to, not just be discovered, but to shine.

Implementing strong, quality SEO on a brand’s website and digital properties is always going to be beneficial to that brand and its marketing efforts. It’s considered a “new age” marketing technique, but it’s critical to a brand’s web presence in this day and age, especially as available data and rivalling competition continue to increase and grow.

Objectives of SEO:

  • Drive quality traffic to your websites
  • Helps audience/customers find your site through relevant search engines
  • Build awareness for your brand/business with search engine rankings
  • Generate more leads, sales and market share
  • Improve effectiveness of Digital Marketing
  • Boosts credibility and authority
  • Improve user experience with organic search rankings

Essential Elements of SEO:

  • Learn about target keywords, search terms / query
  • Mobile-Friendly websites and Optimisation techniques
  • Check the URL Structure and internal links/broken links
  • Enable Breadcrumbs
  • Gather backlinks, ranking factors, search listings

SEO Marketing Syllabus Content:

  • Introduction to SEO
  • Introduction to searching and understanding major search engines
  • The importance of SEO for any website
  • Keyword research techniques and tools used by content marketers
  • Writing great title and meta tags to match search algorithms
  • Developing great pieces of content, content creation and different type of contents
  • How to build effective links to your site (Link building)
  • The power of blogging: Useful, relevant, and high-quality content
  • Understanding local search and search engine crawler
  • Google Day (Proper use of AdWords, Google Analytics, Webmaster Tools, Google+)

Our Search Engine Optimisation Certification:

We offer Search Engine Optimisation courses in physical classrooms as well as online. If you register for our SEO marketing online program, you will benefit from face-to-face engagement with our experienced marketing consultants though our virtual classroom to enhance your learning experience. Our virtual classes are held live online where you will be able to interact with your tutor and classmates in real time. Learning materials will be shared with through our learning portals and your tutor will assign tasks for you to work on. Your projects will then be reviewed with feedback to identify any learning gaps. As you will be working on live projects, these skills will be added as a work experience on your CV.

Through the online technical SEO training, you will learn create SEO enriched content, learn about search engine crawling, keyword research training, building search authority, search engine traffic, and understand data analytics to track emerging trends in order to market your business’s SEO, email marketing and social media marketing. SEO marketing is a field that focuses on the promotion and marketing of products online, exploiting search queries, combing elements of traditional marketing as well as knowledge of modern digital platforms and technologies.

Our all-around SEO training helps you build the foundations you require to progress in your career, building your professional resilience in changing times and for significant career enhancements. SEO marketing has become a vast in-demand subject due to the rise of areas such as e-commerce, social media, and web analytics.

Who is the SEO Marketing course for?

This course is designed for people who some level of knowledge in SEO but would like to build confidence with practical skills using SEO marketing in the business workplace. This may include those studying for A-levels, those who have a degree, or those who want to improve their career prospects in Search Engine Optimisation to become a Search Engine Optimisation Marketing Manager.

Get certified through our online courses and learn the techniques used to boost search engine rankings and drive organic traffic, while measuring the effectiveness of your SEO strategy with various analytics besides using Google Ads. Even at a beginner level SEO user, our practical training sessions will expose you to the latest professional tools and strategies used, providing you a depth of knowledge to access to get ahead of your competitors.

  • Beginners who are new to Search Engine Optimisation.
  • Digital marketers who want to up skill themselves.
  • Employees who uses Search Engine Marketingin the workplace.
  • Business owners and freelancers who want to expose themselves to more clients.
  • Individuals and business owners who want to drive more traffic to their website or blog.

Why KBM?

We are an advertising agency offering a wide array of services including graphic design, web development, social media marketing and search engine Optimisation services.

KBM has vast experience of digital skills training in the UK and Europe.

  • 1000+ learners trained with Erasmus+ funding for Digital Inclusion training program
  • 1500+ learners trained with Facebook funding for Digital Skills training program
  • 100+ learners trained with PSDF funding for Skills for Jobs training program
  • 250+ learners trained with BT funding for Skills for Tomorrow training program
  • 125+ learners trained with Google funding for Make it Click training program

We are specialists in preparing candidates for any level of digital marketing roles. Our strong links with top employers make it easier for us to place candidates into jobs straight after their training. In 2020, we successfully placed 819 candidates in jobs. You could be the next one.

Services Include:

  • One-to-one training sessions with digital skills professional
  • 100% practical hands-on training
  • Guaranteed work placement
  • Hands on training using various software, practices, exercises and case studies
  • Train by running real marketing campaigns
  • Regular performance reviews to identify learning gaps
  • Regular job market awareness sessions
  • Professional CV writing support
  • Interview preparation
  • References to employers
  • Post training support

Don’t miss this excellent opportunity to join the best  SEO marketing training course with work experience. Start your  SEO marketing career today.

Enquire now to find out more!

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KBM is a perfect place to start if you are new to Digital Marketing. Tutors share some of the valuable information. I learned a lot about SEO, YouTube Marketing, Facebook Marketing, Google Adwords and Google Analytics.

Mihaela Dobrin

I've learned a lot from this course although it took time for me to finish because there is so much information presented in this course. The tutors are amazing they give very detailed explanation of all the topics and show you the step by step procedure to make sure you understand it. Thanks KBM and more power to you!

Hassan Ali

KBM is the best decision i took to utilise theoretical knowledge with practical experience. Highly Recommended!

Keti Traycheva

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In 2020, we are proud to have created dozens of effective digital marketing strategies for businesses globally, and delivered thousands of trainings across our portfolio of training programmes.