Digital Marketing Training

Digital Marketing Training with Work Placement

Digital Marketing is a macro term for the marketing of products or services using digital technologies primarily through the internet, but also including mobile phones, display advertising, online advertising and any other digital medium platform. It leverages traditional marketing by providing the same method of communicating with an audience but in a digital fashion.

People use digital marketing campaigns to promote products & services using digital distribution such as social media channels or other forms of access to reach consumers in a timely, relevant, personal and cost-effective manner.


Course: Practical Digital Marketing Training

Duration: 180 hours (3 Months)

Days: Flexible, self-paced learning

Delivery Method: Classroom & online options available

Fee: Call for more information

Content: Social Media Marketing, Search Engine Optimisation, YouTube Marketing, Email Marketing, Google Analytics and Reporting.

Who Uses Digital Marketing?

From Businesses to Vloggers, digital marketing provides them with digital distribution channels to promote their products by using either social media campaigns or a different digital marketing technique to communicate with their customers or audiences. Regardless of size, industry or geography, digital marketing strategies have become a necessity for growth and business innovation today and beyond.

Digital marketing has closed much of the gap between large, medium, and small companies because it avails each level with many of the same resources. While a big digital marketing industry has larger budgets will be able to spend more on key elements such as paid ads and advanced software. Digital marketing gives SMBs (Small to Midsize Business) more opportunities to compete with content creation to improve brand awareness and build an audience through multiple digital channels.

Objectives of Digital Marketing:

  • Reach the right audience
  • Engage with your audience
  • Motivate your audience to take action
  • Maximize return on Investment (ROI)

Digital Marketing Modules Content:

  • Al & Automation
  • Content Development
  • Cyber Security & Staying Safe Online
  • Digital Marketing Strategy
  • Email Marketing
  • Facebook Ads
  • Google AdWords
  • Google Analytics, Metrics & Reporting
  • Graphic Design and Adobe Photoshop
  • HTML Coding and Website Design
  • Online Display Advertising
  • Search Engine Marketing (SEM)
  • Search Engine Optimisation (SEO)
  • Social Media Marketing (Facebook, Instagram, LinkedIn)
  • Social Media Optimisation SMO
  • Video Production, Editing & Advertising
  • YouTube Marketing, Optimisation & Analytics

Our Digital Marketing Certification:

We offer digital marketing courses in physical classrooms as well as online. If you register for our industry expert digital marketing online program, you will benefit from face-to-face engagement with our experienced marketing consultants through our virtual classroom to enhance your learning experience. Our virtual classes are held as a live online course, where you will be able to interact and have constant contact with your tutor and classmates in real-time through the online classes.

Online class sizes are determined by the booking system and the learning materials will be shared through our learning portals whilst your tutor provides insights into tasks assigned for you to work on. Your projects will then be reviewed with feedback to identify any learning gaps. As you will be working on live projects, these skills will be added as a work experience on your CV.

Through the course, you will learn how to create digital marketing campaigns, understand data analytics and track emerging trends to market your business’s SEO, email marketing and social media marketing. Digital marketing is a field that focuses on the promotion and marketing of products online, combing elements of traditional marketing as well as knowledge of modern digital platforms and technologies. Our google digital marketing course online helps you build the foundations you require to progress in your career, building your professional resilience in changing times and for significant career enhancements. Digital marketing has become a vast in-demand subject due to the rise of areas such as e-commerce, social media, and web analytics.

Digital Marketing Courses are aimed at:

  • Individuals in traditional marketing careers looking to update their skill set.
  • Individuals who wish to pursue a career in digital marketing sector.
  • Fresh graduates who want to hit the ground running and gain practical skills and experience in digital marketing.
  • Entrepreneurs and small businesses owners.
  • Anyone hoping to implement an up to date digital strategy for their company.

The most effective method to gain knowledge in digital marketing is to follow a structured online digital marketing training programme. A good course will help you build the skills required to become a successful digital marketer to boost your career with effective digital marketing tools

Digital marketing skills are required not only for digital marketing professionals but for anyone working in a business with an online presence. This includes entrepreneurs, marketing managers, marketing specialists and small business owners.

In this course you will gain in-depth knowledge of the following:

  • Fundamentals of digital marketing
  • How to start an online business
  • Google AdWords and PPC (Pay-per-click)
  • Email Marketing
  • Mobile Marketing
  • Promote a business with content marketing
  • Social media marketing
  • YouTube marketing
  • Facebook / Instagram Ads
  • Search Engine Optimisation (SEO)
  • Keyword research
  • Content marketing strategy
  • Google analytics

We have designed our online digital marketing courses based on our experience working with clients in various industries and from the feedback we received from our students. What differentiates this course from the rest is that you will not only be thought the theories, but it will show you the step-by-step process on how to use digital marketing channels to boost your online presence.

As an active digital marketing agency, we continually optimize our processes by testing different theories and techniques, and our findings are then transferred to our online courses. For you, this means that you can focus on digital marketing practices and procedures that have been tried and tested.

Each course covers a digital marketing channel in detail with checklists and actionable tips you can apply to your digital marketing campaigns. It is suitable for beginners and anyone that wants to learn digital marketing in the most efficient way possible.

The course contents and modules are updated regularly, taking into account the latest digital marketing techniques and practices. The great thing about these courses are that they are taught by industry experts. Besides being explained the different concepts, you will also learn how these can be applied directly into practice.

Digital marketing Career Path

Highlighting valuable skills on your CV will show employers that you have a clear understanding of the core concepts in digital marketing concepts. With the digital marketing practitioner certificate, you will be able to add a sought-after qualification to your profile with added technical skills.

A deep dive into the typical salary range for graduate marketing schemes and entry-level positions into digital marketing roles such as digital marketing assistant is between £18,000 to £22,000. A more experienced digital officer or digital coordinator can expect to earn up to £30,000. In a more senior management role, this has the potential to rise up to £40,000.

As a digital marketer, your responsibilities may include:

  • Develop and integrate content marketing strategies.
  • Create and upload copy and images for the organisation's website.
  • Write and dispatch email marketing campaigns.
  • Research new online media opportunities to benefit the business including mobile, social media, development of blogs and forums.
  • Design website banners and assist with web visuals.
  • Conduct keyword research and web statistics reporting.
  • Contribute to social media engagement and brand awareness campaigns.
  • Contribute to company and industry blogs while managing e-communications.
  • Assist with paid media, including liaising with digital advertising agencies.
  • Manage the contact database and assist with lead generation activities.
  • Using web analytics software to monitor the performance of client websites, making recommendations for improvements.

Why KBM?

KBM Media Solutions are specialists in Digital Media, delivering the practical experience to bridge the gaps in academics. Our strong links with the top employers make it easier for us to place our learners into apprenticeships upon completion of their training. We are an advertising agency offering a wide array of services including graphic design, web development, social media marketing and search engine optimisation services

KBM has vast experience in digital skills training in the UK and Europe. We are specialists in preparing candidates for any level of digital marketing roles. Our strong links with top employers make it easier for us to place candidates into jobs straight after their training. In 2020, we successfully placed 819 candidates in jobs. You could be the next one.

Services Include:

  • One-to-one training sessions with digital skills professional
  • 100% practical hands-on training
  • Guaranteed work placement
  • Hands on training using various software, practices, exercises and case studies
  • Train by running real marketing campaigns
  • Regular performance reviews to identify learning gaps
  • Regular job market awareness sessions
  • Professional CV writing support
  • Interview preparation
  • References to employers
  • Post training support

Don’t miss this excellent opportunity to join the best digital marketing training course with work experience. Start your digital marketing career today.

Enquire now to find out more!

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Testimonials

KBM is a perfect place to start if you are new to Digital Marketing. Tutors share some of the valuable information. I learned a lot about SEO, YouTube Marketing, Facebook Marketing, Google Adwords and Google Analytics.

Mihaela Dobrin

I've learned a lot from this course although it took time for me to finish because there is so much information presented in this course. The tutors are amazing they give very detailed explanation of all the topics and show you the step by step procedure to make sure you understand it. Thanks KBM and more power to you!

Hassan Ali

KBM is the best decision i took to utilise theoretical knowledge with practical experience. Highly Recommended!

Keti Traycheva

Award-winning Agency and Training Provider

In 2020, we are proud to have created dozens of effective digital marketing strategies for businesses globally, and delivered thousands of trainings across our portfolio of training programmes.