Digital Marketing Training

What is Digital Marketing

Digital Marketing is a macro term for the marketing of products or services using digital technologies primarily through the internet, but also including mobile phones, display advertising and any other digital medium. It leverages traditional marketing by providing the same method of communicating with an audience but in a digital fashion.

People use digital marketing to promote products & services using digital distribution & social media channels to reach consumers in a timely, relevant, personal and cost effective manner.

Hours: 180

Duration: 3 Months

Days: Flexible (Mon – Fri)

Delivery Method: Classroom & Online options available

Fee: Call for more information (Govt. funding options available)

Who Uses Digital Marketing?

From Businesses to Vloggers, digital marketing provides them with digital distribution channels to promote their products and communicate with their customers or audiences. Regardless of size, industry or geography, digital marketing has become a necessity for growth and business innovation today and beyond.

Digital marketing have closed much of the gap between large, medium, and small companies because it avails each level with many of the same resources. While big companies with larger budgets will be able to spend more on paid ads and advanced software, digital marketing gives SMBs (Small to Midsize Business) more opportunities to compete, improve brand awareness, and build an audience.

Objectives of Digital Marketing:

  • Reach the right audience
  • Engage with your audience
  • Motivate your audience to take action
  • Maximize return on Investment (ROI)

Syllabus Content:

  • Social Media Marketing
  • Content Development and Marketing
  • Email Marketing
  • Video Production & Advertising
  • Web Design
  • (Search Engine Optimization) SEO
  • (Search Engine Marketing) SEM
  • App Development
  • Google AdWords
  • Display Advertising
  • Google Analytics & Metrics
  • Digital Marketing Strategy

Enquire now to find out more!

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