YouTube Marketing Practical Training

What is YouTube Marketing

YouTube Marketing is the practice of promoting businesses and products on YouTube's platform, by uploading valuable videos on a company's YouTube channel or using YouTube ads.

Hours: 168

Duration: Months

Days: 3 Days a week

Delivery Method: Classroom & Online options available

Fee: Call for more information (Govt. funding options available)

Why Use YouTube Marketing?

As one of the most visited websites in the world (2nd to Google) with over 2 billion users every month, 68% of users make “purchasing decisions” over YouTube, which is why business have been doubling their advertising in YouTube over the past 2 years.

As videos are an extremely powerful medium, more companies and influencers are using YouTube as a platform to grow their brand to reach a wider audience. Create videos under our supervision in our dedicated studio and learn the basics of videography, lighting and sound through a practical approach. Besides teaching you how to create and promote your own channel, KBM will also train you to manage different campaigns, affiliate and sponsor ads and get setup for YouTube monetization.

Objectives of YouTube Marketing:

  • Increase brand recognition
  • Improve customer insights
  • Influence behaviour, opinions and attitudes
  • Create awareness
  • Improve SEO
  • Monetization of videos

Who should attend?

  • Digital marketers
  • Video marketers
  • Content producers
  • Influencers
  • Business owners
  • Artists/singers/models

Syllabus Content:

  • Introduction to YouTube
  • Starting a YouTube channel
  • Creating videos: Planning, videography, lightings and sound
  • Editing videos: Cut and link, colour grading, exporting
  • YouTube SEO: Tags, trends, community
  • Monetization: Rules and regulations, affiliate ads, sponsor ads
  • Social Media Marketing

Enquire now to find out more!

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In 2020, we are proud to have created dozens of effective digital marketing strategies for businesses globally, and delivered thousands of trainings across our portfolio of training programmes.

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