What social media platform would be best for your marketing efforts to be successful and effective? This decision is based on determining which platform has your desired target market and where your audience spends more time. When we analyse and come down to what are the most used social media platforms, we find that the listed below are the most used of them all.

  • YouTube
  • Facebook
  • Instagram

There are substantial users on both Facebook and YouTube considering how long these platforms have been around, but many brands are finding out that a lot of users are now shifting to Instagram because of its user-friendly interface and for their daily dose of social media.

But exactly why? It’s easy to scroll down navigation feature, and photos and videos format has proven it be easily digestible by consumers.

Looking at the outlook of Instagram, marketers think that Instagram is a great space to promote business and to showcase your products.

What is Instagram marketing?

Instagram marketing is a type of social media marketing that involves promoting your business or brand over Instagram. The specialty of Instagram is that it lets brands connect with enormous audiences through fast-moving images and videos interface. It has helped many small businesses to grow tremendously over the years through social media marketing, in specific, Instagram marketing.

The benefits of Instagram marketing for businesses

  • Instagram being the second most accessed social media platform after Facebook, has roughly 1 billion active users in 2021.
  • Sales are the very reason why businesses operate. Did you know that 1/3th of the Instagram users have used the application to make a purchase? This enables many opportunistic businesses to make a move on Instagram and make profits.
  • Since Facebook attained Instagram, it has broadened Instagram’s advertising options. That means you can advertise to a more specific target audience with its advanced advertising feature, e.g. age, interests, behavior, location, etc.
  • The tracking feature on Instagram is quite impressive, you can track leads to conversions, making it helpful for marketers to access and measure Return on Investment (ROI). This means, depending on your goals and objectives, you can always track your results and revise your Instagram marketing strategy.
  • Instagram differentiates personal accounts from business accounts. If you’re running a business account on Instagram, you’ll have a different world of features. These features include a call to action button for your page visitors, unlocks Instagram insights, ability to promote your posts through ad dollars. Instagram provides for businesses and you should utilize Instagram to boost sales.
  • Its brand-building functionality allows new and existing businesses to increase brand awareness and visibility. Instagram is a media-oriented application that focuses on entertainment and information through videos and images. This makes it impactful and allows businesses to exercise their marketing efforts, running campaigns and influencing audiences to follow their brand and to establish a customer relationship with them.

Building your brand on Instagram requires a lot of hard work, but the results achieved from it are worth it.

Features on Instagram that make marketing effective

When planning your Instagram marketing strategy, consider the following features to make yourself impactful

Instagram stories

If you want to get direct with your customers, Instagram stories are the way to do it. Several additions have made stories the game-changer for Instagram marketing. Some listed below

  • Account mentions
  • Stickers
  • Shop tags
  • Redirection links

These add-ons allow brands to interact one-on-one with their customers and have become a great way to promote your products.

IGTV

IGTV takes storytelling to a whole other level by allowing brands to upload longer formatted videos to express more of their brand and products.

Hashtags

A huge part of Instagram is its hashtags. These are symbols and are dedicated by the “#” through which the users are connected to similar posts. It’s a good tactic for businesses to come up with a hashtag strategy that could promote personalized content and engage with their targeted audience.

Can Instagram marketing work for your business? 

Absolutely! Instagram is designed to meet the business marketing needs and so we know it, Digital marketing is crucial for all businesses. So Why not come up with their own Instagram marketing strategy.

Now what?

Visit our training and course page to learn more about Instagram and digital marketing, And shape a successful career in digital marketing. Even better, start your own business with our digital marketing training programs.