The amount of jobs in Digital marketing are increasing heavily overtime. Unlike the traditional marketing landscape, there’s not any guarantee that a fresh marketing graduate would obtain an entry-level job in this field. The main reason is due to the shift in the nature of marketing from the conventional world to a digital one. Digital marketing has brought upon a life of its own. It disregards many conventional ways of marketing (for example the 4ps in marketing). Nevertheless, the understanding of marketing principles in general can be very useful.

A beginner digital marketer may start trailing his marketing predecessors. They have learnt and gained the education in the era of conventional marketing. However with the help of the conventional marketing knowledge, they can transition the already established foundations and the marketing principles to be used as experience in the new digital marketing world. Marketing professionals have better understanding of the fundamentals and basics about what goes into developing effective digital marketing strategies.

For example,

  1. 4ps of marketing
  2. Needs and wants
  3. Frame of reference
  4. Branding
  5. Targeting and positioning
  6. Stages of consumer’s decision making and more

These are considered to be the ground foundations upon which we build other marketing activities.

A Digital marketer’s career path after being familiar with these principles would be solely based on what particular marketing industry they pursue to work in. As for individuals that are just entering the world of digital marketing can certainly learn without any marketing background or know how’s. The professionals of marketing would have an advantage since they are already familiar with the field and have a short learning curve to transition as digital marketers rather quickly.

Digital marketing has various pathways to choose from. Pursing a particular career path with tremendous growth opportunities would be ideal.

For example, a career path of a copywriter would look like (in stages)

  1. Junior copy writer
  2. Content manager
  3. Head/editor content
  4. Creative director
  5. Director digital content marketing

The time for each progression stage depends on how fast the digital marketer gains experience and learns new writing techniques. Therefore, copywriting is a flexible career which can accommodate the individual to work remotely. This all depends on whether they are working freelance or with a company which allows it. 

Career paths in digital marketing

It’s up to you as a digital marketer to choose a specialty in the field of digital marketing. Choose which best suits you and in which you can form a progressive career in. There are several fields that are worth looking into and can be very rewarding depending upon the expertise and hard work of the individual.

1. SEO

SEO (Search Engine Optimisation), is one of the most well-known and highly demanded skill in the industry. As digital transformation has already taken place and an online presence of a business holds significant value, its competition has increased fiercely. In order to rank your website and content online, SEO is what makes businesses more prominent and helps generate more revenue. They require SEO experts that help content rank higher on and off websites that generate more traffic and leads to more conversions or sales.

SEO can become very complex as it’s more than just using the right keywords in your text. It concerns a variety of other aspects such as a website interface and speed, accessibility and more.

2. Social Media Marketing

Social media platforms serve as one of the most powerful tools. It is where a lot of content and promotional strategies are used to advertise and build consumer interest, creating engagement across different platforms such as Facebook, Instagram, Tiktok and Twitter. According to research from EMarketer, a whopping 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers actively use social media.

So the demand for social media marketing has sky rocketed and businesses require social media experts to create, manage and handle content over there social media platforms. Social media management involves digital marketers to oversee all the content and to do competitor research to devise better strategies over the competition to attract and retain customers.

Social media marketers can work for companies or provide services to independent clients. It is an ever-evolving field of digital marketing and can shape into a rewarding career for individuals.

3. Content Creation

Without proper content, no business can communicate their information to their audience. Good content is the heart of any successful marketing campaign. Content marketing allows you to use innovative methods to advertise your brand to millions of people. With that said, content marketing allows individuals with good writing skills to create various forms of content. Writing content for articles, blogs, social media posts, videos and many more.

Content creation is a crucial skill in digital marketing that every business needs because brands need to improve their reputation through building trust via content marketing.

Content marketing provides conversion rates about 6 times higher than other digital marketing methods. (ABG Essentials)

Content Marketing and Conversion rates(Source: LYFE Marketing)

Now businesses pay higher to content writers since their efforts helps them to achieve higher conversions and attract more traffic through SEO optimised content.

Digital Marketing Consultant

As a digital marketing consultant, the individual would have the overall knowledge of digital and conventional marketing strategies. Not to mention plans that will help businesses to setup an active digital presence to analyse their position in the digital space. Digital marketing consultants have all the knowledge of digital platforms and content such as how to run digital campaigns, establish brand identity, and oversee content and engagement of businesses online.

This means the digital marketer needs to meet all the requirements that makes them an all-rounder in the digital marketing world. It’s their responsibility to look through the projects from start till end, and to make sure the business is successful in its marketing domain.

Digital marketing consultants usually work on contract but if they are experienced and well-seasoned. They are capable of working with more than two companies at a time. This makes their earning and growth potential increase with more expertise and skill at hand.

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