As a digital marketing agency, we have encountered many businesses that need to take social media seriously. They believe having a social media account is enough, but they must remember that social media is more than just creating a profile and posting content. Social media is a robust tool for businesses to engage with their target audience, build their brand, and drive sales. However, it would help if you had a social media strategy to achieve these goals. 

What is Social Media Strategy?

A social media strategy outlines how a business will utilise social media to meet its marketing and business goals. It includes everything from choosing the right social media platforms to developing a content strategy, measuring and analysing your results, and adjusting your system based on the findings.

social media strategy is essential because it helps businesses stay focused on their goals and ensures that they use social media in the most effective way possible. With a social media strategy, your efforts on social media will be cohesive, and you will be able to achieve the results you want.

Social Media Strategy vs Social Media Tactics

You must understand the difference between social media strategy and social media tactics. Social media tactics are the specific actions you take on social media to achieve your goals. Tactics include posting content, running ads, responding to comments, and connecting with your audience.

On the other hand, social media strategy is the plan that guides your social media tactics. It is the foundation that ensures that your tactics are aligned with your goals and executed most effectively.

For example, one of your goals may be to increase your social media following. Your tactics to achieve this goal include posting more frequently, running ads, and engaging with your audience. Your social media strategy, on the other hand, will outline how you will use these tactics to achieve your goal, and it will include things like which platforms to focus on, what kind of content to post, and how often to post.

Choosing the Right Social Media Platforms

Choosing the right social media platforms is one of the most critical decisions you will make when developing your social media strategy. Selecting the more relevant platforms for your business and your audience is essential.

Many social media platforms exist, including Facebook, Instagram, LinkedIn, Twitter, and TikTok. The social media platform has its strengths and weaknesses, and you must choose the ones that are the best fit for your business.

For example, LinkedIn may be your best platform if your business targets a B2B audience. On the other hand, you should focus on platforms like Instagram and TikTok to target a younger audience.

Developing a Content Strategy

Once you have chosen the right social media platforms, the next step is to develop a content strategy. Your content strategy outlines what kind of content you will post on social media and how often you will post it.

Your content strategy must align with your social media goals and brand identity. You must consider the preferences of your audience. For example, if your audience prefers video content, you should focus on creating video content for social media.

It is also essential to have a content calendar that outlines what content you will post on which days. It will help you stay organised and ensure that you are posting consistently.

From creating engaging content to developing targeted advertising campaigns, you need to focus on every step of the way to achieve your digital marketing goals. Further, digital marketing agency services or digital marketing training can help you reach your desired target audience through your online channels. It will assist you in developing a comprehensive plan that will maximise your online presence and improve your overall digital marketing efforts.

Measuring and Analysing Your Results

Measuring and analysing your results is crucial to any social media strategy. It lets you see what is working, what is not and adjust your strategy accordingly.

You can track many metrics on social media, including engagement rates, reach, and impressions. Also, you must track conversions, such as website visits and purchases, to see how social media impacts your bottom line.

It is essential to analyse your results regularly and make adjustments to your strategy based on your findings. For example, if you find that a particular type of content is performing well, you may want to create more of that type of content.


In conclusion, having a social media strategy is essential for any business that wants to succeed on social media. A social media strategy ensures that your efforts on social media are aligned with your goals and executed in the most effective way possible.

To develop a social media strategy, choose the right platforms, create a content strategy, and measure and analyse your results regularly. By doing so, you can connect with your audience, build your brand, and drive sales on social media.