Introduction: What is Off-Page SEO?

Simply, SEO tactics are performed outside the domain of your website. Although, there are several ways to improve the position of your website from the outside. But Off-page SEO techniques are one of the highly used methods by businesses.

Another route to increasing your website’s traffic and search engine ranking is through On-Page SEO.

Just like On-page SEO, Off-Page SEO is also responsible for increasing your presence over search engines and ultimately directing traffic to your website. So the hard difference between the two is how to optimise your website from the inside and outside.

In general, Off-page SEO is more inclined towards promotional methods- beyond web content. Using tactics that do not involve making changes to your own content and website.

These tactics include:

  • Brand building
  • Citation building
  • Content marketing
  • Social media

Through these variables, search engines and users get a perspective about your business/brand, which would help build trust and credibility.

Why does your business need Off-page SEO?

You will struggle to rank on search engines like Google if you do not implement an SEO strategy for your website. The reason behind this is, websites with higher authority rank better on search engines because they invest and execute their content plan based on Off-page SEO. So you have little to no chance to compete with these websites or webpages if you do not incorporate SEO strategies.

High quality and useful websites are more likely to have references from other websites, along with brand mentions on social media [ Facebook, Instagram, Twitter, Pinterest etc.] and are more likely to be shared and bookmarked within communities of like-minded users.

All of these signals indicate how Off-page SEO is so crucial to rank your website higher in the results.

Important elements included in Off-page SEO

  • Content Marketing

People think that content marketing and optimisation is part of On-page SEO, but the holistic view holds that it’s equally important in Off-page SEO tactics. Creating and publishing content on your own website is one part of content marketing while doing the same on other digital channels is the same thing.

It’s one of the most important off-page factors which can boost engagement and drive traffic from other networks. Creating engaging content and influencing your audience to perform a particular action is a great way to promote your website and your business throughout.

Common ways to promote your website through Content marketing can be:

  • Blog posts
  • Infographics
  • Surveys
  • eBooks

Content marketing is a tactic which is closely related to link building, social media, And PR. Most significantly promoting your brand.

  • Brand Building

Brand building activities are part of your marketing and SEO strategy, moreover, they are responsible to establish brand authority and credibility. When you incorporate Off-page SEO techniques with brand-building activities, it becomes more effective and your audience is more likely to follow your brand and form a customer relationship.

One key factor in brand building is Brand Search, it is a strong indicator that shows your ranking on search engines along with other brands. It measures how successful you are in building your brand in comparison with other brands.

How it works is, whenever someone searches your brand over search engines or mentions you on any digital channel, this improves your overall presence digitally. It may be in the form of linking or giving your brand a simple shout out, it’s highly effective when you get involved in engaging your audience. This is where your audience talks back to you by mentioning your brand and searching it over Google.

  • Customer reviews

Customer reviews are a great way to improve your search engine rankings, regardless if they are for your business, brand, product or website. They play a role in impacting your result page position.

The majority of your reviews can be from websites that might not have a “Follow tag” to your web-hub, since they are from credible and trusted websites such as trust pilot, google my business, Yelp etc.  They can surely impact positively on your local search rankings.  Google trusts these websites and signals users to trust them as well, therefore establishing brand trust.

Off-page SEO Benefits

 

  • Increase in rankings

The most important advantage of Off-page SEO is to improve search engine rankings (SER) and which leads to higher traffic to your website.

  • Increase in Page rank

It is a ranking method used by google where it measures the SERP of your website between the numbers 0-10.

  • Greater exposure

The higher the ranking, the higher the exposure of your business website, ultimately increasing sales. When your website starts taking hits, it's vitally important to improve your Off-page SEO along with it.

  • Increasing trustworthiness

When users choose a website from the search results page, it is because they believe google finds websites based on popularity and credibility. Since Off-Page SEO increases site visibility and search engine ranking, this automatically increases the trustworthiness of your webpage.